Skip to content

INET Events Branding Brand Identity | Graphic Design

INET Events Branding Brand Identity | Graphic Design

INET-DP-2

Overview

The Institute for New Economic Thinking (INET), New York, founded in 2009, is a nonpartisan, nonprofit organization supporting relevant, pioneering work in issue areas including: the relationship between finance and the broader economy, inequality and distribution, the economics of innovation, and environment and resource sustainability. They are dedicated to the rigorous pursuit of innovative economic theories and methods that address society’s most pressing concerns. 

Role

Designer

Deliverables

Event brand identity, Backdrop and Roll up Banner designs, and Print collaterals.

Project Date

2020

Overview

The Institute for New Economic Thinking (INET), New York, founded in 2009, is a nonpartisan, nonprofit organization supporting relevant, pioneering work in issue areas including: the relationship between finance and the broader economy, inequality and distribution, the economics of innovation, and environment and resource sustainability. They are dedicated to the rigorous pursuit of innovative economic theories and methods that address society’s most pressing concerns. 

Role

Designer

Deliverables

Event brand identity, Backdrop and Roll up Banner designs, and Print collaterals.

Project Date

2020

Events

One of the INETs predominant way of building a global community with thousands of new economic thinkers is through their high-profile events, partnering with leading universities and institutions. 

INET hired me to carry out the event branding design for the events that were held on Jan 2020. There were about 3 events that happened in Mumbai, Delhi and Kerala. Each of the event had its own guiding principles and theme. They came up with the names such as  Samvaad (Mumbai),  Hikmat (Delhi), and Vikasaarth (Kerala). 

FB_IMG_1579240334604

Event Branding Concept

The event “Samvaad” by its name means “dialogue”. I came up with an identity that represents the guiding principles of creative thinking, open dialogue, and ethnicity, also portraying in a subtle way about breaking the intellectual barriers to embrace new approaches to economics focused on solution based impact for society which is the sole purpose of the event. 

The event “Hikmat” by its name means “wisdom”. I created the identity based on the following guiding principles wisdom, philosophy, and rationale. I ensured that the branding represents the purpose of the event which is where the creative minds coming together from around the world bringing new perspective onto economics. 

The event “Vikasarth” by its name means “for development”. I came up with a concept that enhances the meaning and represents the guiding principles of evolution, ethnicity, and development. The identity also reflects the events theme of bringing together a curated group of ‘pracademics’ engaged in economic, and public policy spheres to deliberate on pressing governance challenges via an interdisciplinary approach. 

FB_IMG_1579019558437

Deliverables

Event-invite-1
Event-invite-2
Event-BG-1
Event-BG-3
Event-BG-2
Event-rollup-2
Event-rollup-3
Event-rollup-1

Get In Touch

For questions, project inquiries, collaborations, and more information, please feel free to send me a direct email

All rights reserved © 2024 Rabiya Jaffar

All rights reserved © 2024 Rabiya Jaffar