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About

Hey there, I’m Rabiya!

I’m currently working as an Art Director at Target, Bangalore.

I specialise in elevating user experiences through a seamless blend of brand identity with UX/UI to create impactful and purposeful design solutions. I’m passionate about leading intuitive and impactful projects, designing user-centric experiences, digital products and services to successful completion.

My design approach is deep-rooted in empathy, user centricity, experimentation, and strategically implementing visual design elements. I study the possibilities to then conceptualise through wireframes, testing and prototypes. I’ve worked with diverse teams of designers, developers, business analysts and product managers, to create user-centric designs.

In my professional pursuits, I explore various design disciplines, including branding and identity, visual design, graphic design, layout and typography, website design, and mobile interfaces. I’m driven by the idea of being able to enhance and simplify people’s lives and believe that technology has the power to build strong communities and create a more inclusive world.

– Rabiya
[email protected]

Work Experience

Art Director

Target (May’2023 – Present)

Senior Visual Designer/UX Designer

Panasonic – Blue Yonder (Jul’2020 – May’2023)

Visual Designer

‍Oppo Mobiles Corp. (Mar’19 – Sep’19)

Digital Designer

Parisera Retail (Dec’17 – May’18)

Freelance Branding & Website Designer

Blanc Canvas Studio (Jan’17 – Jul’22)

Catalog/Market Research Associate

Amazon (July’14 – Dec’16)

Work Experience

Art Director

Target (May’2023 – Present)

Senior Visual Designer/UX Designer

Panasonic – Blue Yonder (Jul’2020 – May’2023)

Visual Designer

‍Oppo Mobiles Corp. (Mar’19 – Sep’19)

Digital Designer

Parisera Retail (Dec’17 – May’18)

Freelance Branding & Website Designer

Blanc Canvas Studio (Mar’15 – Present)

Catalog/Market Research Associate

Amazon (July’14 – Dec’16)

Education

PGC in Visual and UX Design

Indian Institute of Technology, Hyderabad

B.E in Computer Science

Anna Univeristy

User Experience (UX) Design

Google UX Design Professional Certificate

Content Marketing Strategy Certification

University of California, Davis

Skills

Design Skills

Visual Design // UX/UI Design // Creative Direction // Branding + Identity // Concept Development  // Design Thinking // Design Research // Creative Strategy // Packaging // Typography // Illustration // Copy writing

Technical Skills

Figma // Xd // Illustrator // Photoshop // InDesign // Lightroom // After Effects // Premiere Pro // InVision // Principle // Microsoft Office // Apple Keynote

Education

PGC in Visual and UX Design

Indian Institute of Technology, Hyderabad

B.E in Computer Science

Anna Univeristy

User Experience (UX) Design

Google UX Design Professional Certificate

Content Marketing Strategy Certification

University of California, Davis

Skills

Design Skills

Branding + Identity // Creative Direction // UI/UX // Typography // Concept Development  // Design Thinking // Design Research // Creative Strategy // Packaging // Illustration

Technical Skills

Figma // Xd // Illustrator // Photoshop // InDesign // Lightroom // After Effects // Premiere Pro // InVision // Principle // Microsoft Office // Apple Keynote

Awards

Blue Yonder’s Marketing Spot Award 2022
Issued by Blue Yonder · Dec 2022

Blue Yonder’s Crystal Ball Event Contribution 2022
Issued by Blue Yonder · Dec 2022

Blue Yonder’s Platform Hackathon Event Contribution 2022
Issued by Blue Yonder · May 2022

Blue Yonder Marketing Excellence Award Q1 2022
Issued by Blue Yonder · Mar 2022

Blue Yonder Marketing Spot & Excellence Award Q4 2020
Issued by Blue Yonder · Dec 2020

Freelancer of the year 2018 (Media & Entertainment) – Graphic Design
Issued by Brand Avatar

Volunteer

Advisor in Residence (Mentor)
Led By Foundation, Boston​

Design Mentor
ADPList.org

Awards

Blue Yonder’s Marketing Spot Award 2022

Issued by Blue Yonder · Dec 2022

Blue Yonder’s Crystal Ball Event Contribution 2022

Issued by Blue Yonder · Dec 2022

Blue Yonder’s Platform Hackathon Event Contribution 2022

Issued by Blue Yonder · May 2022

Blue Yonder Marketing Excellence Award Q1 2022

Issued by Blue Yonder · Mar 2022

Blue Yonder Marketing Spot & Excellence Awards Q4 2020

Issued by Blue Yonder · Dec 2020

Freelancer of the year 2018 (Media & Entertainment) – Graphic Design

Issued by Brand Avatar 

Volunteer

Advisor in Residence (Mentor)
Led By Foundation, Boston​

Design Mentor
ADPList.org

Plus, here are some things that I enjoy.

Plus, here are some things that I enjoy.

Get In Touch

For questions, project inquiries, collaborations, and more information, please feel free to send me a direct email

All rights reserved © 2024 Rabiya Jaffar

All rights reserved © 2024 Rabiya Jaffar