Hey there, I’m Rabiya!

I’m currently working as an Art Director at Target, Bangalore.

I specialise in elevating user experiences through a seamless blend of brand identity with UX/UI to create impactful and purposeful design solutions. I’m passionate about leading intuitive and impactful projects, designing user-centric experiences, digital products and services to successful completion.

My design approach is deep-rooted in empathy, user centricity, experimentation, and strategically implementing visual design elements. I study the possibilities to then conceptualise through wireframes, testing and prototypes. I’ve worked with diverse teams of designers, developers, business analysts and product managers, to create user-centric designs.

In my professional pursuits, I explore various design disciplines, including branding and identity, visual design, graphic design, layout and typography, website design, and mobile interfaces. I’m driven by the idea of being able to enhance and simplify people’s lives and believe that technology has the power to build strong communities and create a more inclusive world.

– Rabiya
[email protected]